I have always had a desire and drive to achieve something different, seeking out challenges and opportunities and thriving on them - from starting out in the slightly unconventional world of jazz music, switching to the sport industry to pursue my passion, or building successful businesses on four continents - these moments have provided me with the ability to face bold choices head on, with complete focus and successful results. 

 

I have enjoyed working in partnership with various sports brands, teams and events around the world; firstly in the UK & Continental Europe, then five years in Qatar, followed by two successful years in Brazil, before making the leap to North America, where once again I built a team from scratch, based in New York City, opening up a brand new market for CSM Live. During these years I worked with some of the biggest names in sport; FIFA, UEFA, The IOC, The European Tour, The America’s Cup, Chelsea FC, the New Orleans Saints, as well as numerous brands, events, sponsors and retail clients. 

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The common theme throughout is my ability and desire to help clients generate awareness and revenue, both directly and indirectly, by building positive relationships and partnerships with an eye on ensuring quality and consistency. This required flexibility, positivity and an ability to pivot to overcome the many challenges that arise in this exciting and fast paced industry.

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Now back in the UK, setting up Eudaiation is the latest challenge in my career journey.